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Marketing Foundations

The essential online program designed for switched-on humans like you who want to stop doing all the things and start thinking like strategic marketers. 

 

CHAT WITH MIA

Marketing Foundations

The essential online program designed for switched-on humans like you who want to stop doing all the things and start thinking like strategic marketers.

ENROL NOW

Can marketing really be sustainable and effective?

 

Right now, your take on marketing feels a little like throwing spaghetti at the wall.

Have we hit the nail on the head?

You’re doing all the things, considering dancing on Reels (because you’ve been told to) and you’re spreading yourself so thin that most of it doesn’t actually stick.

And yes.

You might be landing clients, selling your offers and getting leads…

…but you have no way to turn it into a repeatable, manageable process because you’re missing the WHY.

WHY is it working?

And WHY isn’t it working?

But one thing you’ve realised is that how you’re currently approaching things will only get you so far.

 

The honest answer:

 

Jumping on trends and ever-shifting tactics is holding you back from sustainable, long-term marketing success.

What will change the goal post?

Embracing a strategic take on marketing.

But we’ve got a feeling that’s why you’re here.

The marketing strategist within you is ready to…

  • Step up and think big picture
  • Structure your many brilliant ideas
  • Swap adhoc for strategic and targeted
  • Learn from the experts who can boost your confidence 

You’re ready to do things differently.

Strategically. 

BUILD MY STRATEGY

The honest answer:

 

Jumping on trends and ever-shifting tactics is holding you back from sustainable, long-term marketing success.

What will change the goal post?

Embracing a strategic take on marketing.

But we’ve got a feeling that’s why you’re here.

The marketing strategist within you is ready to…

  • Step up and think big picture
  • Structure your many brilliant ideas
  • Swap adhoc for strategic and targeted
  • Learn from the experts who can boost your confidence 

You’re ready to do things differently.

Strategically. 

BUILD MY STRATEGY

But what’s been holding you back is not a lack of drive.

 

It’s the major overwhelm that comes with running a business in 2022.

 

While marketing with an actual plan might seem like a dream right now there is a structured way to get you there.

Because what you need isn’t a magic marketing pill.

It's a proven pathway to:

  • Sense-check your ideas so you can avoid costly mistakes
  • Replace ‘not sure why, but I’ll do it’ with ‘that’s why I won’t do it’
  • Focus your marketing efforts on the right places rather than all the places
  • Grow your marketing muscle step-by-step rather than being thrown in the deep end

An opportunity to leave the marketing dead-end you’ve been dabbling in and finally see those big results that happen when you get your foundations just right.

 

What gets you there is a safe space that helps you tick off all the marketing must-knows without judgement and holds you accountable to action practical, repeatable marketing advice.

But what’s been holding you back is not a lack of drive.

 

It’s the major overwhelm that comes with running a business in 2022.

 

While marketing with an actual plan might seem like a dream right now there is a structured way to get you there.

Because what you need isn’t a magic marketing pill.

It's a proven pathway to:

  • Sense-check your ideas so you can avoid costly mistakes
  • Replace ‘not sure why, but I’ll do it’ with ‘that’s why I won’t do it’
  • Focus your marketing efforts on the right places rather than all the places
  • Grow your marketing muscle step-by-step rather than being thrown in the deep end

An opportunity to leave the marketing dead-end you’ve been dabbling in and finally see those big results that happen when you get your foundations just right.

 

What gets you there is a safe space that helps you tick off all the marketing must-knows without judgement and holds you accountable to action practical, repeatable marketing advice.

Introducing

Marketing Foundations

 

The 8-week online program designed for switched on humans like you who want to stop doing all the things and start thinking like strategic marketers.

 

Discover a way of marketing that gets you substantial, repeatable results and values your marketing budget as much as your time.

If you want to make the overwhelm that comes with trend-driven marketing a thing of the past and finally take action, then this is the online program for you. 

BOOK A CALL

Introducing

Marketing Foundations

 

The 8-week online program designed for switched on humans like you who want to stop doing all the things and start thinking like strategic marketers.

 

Discover a way of marketing that gets you substantial, repeatable results and values your marketing budget as much as your time.

If you want to make the overwhelm that comes with trend-driven marketing a thing of the past and finally take action, then this is the online program for you. 

CLAIM MY SEAT

Marketing Foundations is not your average online program

 

It’s specifically designed to…

  • Teach you practical, repeatable and actionable steps to market with confidence
  • Give you the clarity to stand out from the crowd for the right reasons
  • Shift the way you market your business from reactive to proactive
  • Identify your perfect-fit customer and know how to reach them

It’s designed to give you maximum bang for your marketing buck.

Because you finally know how.

The 8 essential modules to shift your thinking

Meet your Strategists

Mia Fileman

Campaign Del Mar Founder, Global Marketing Strategist and the ‘REAL’ Emily in Paris

Mia is a highly acclaimed Marketing Strategist with 20+ years of experience within the marketing industry.

Her strategies have shaped recognisable marketing campaigns for iconic global brands such as L’Oreal, BIC and Kraft here in Australia and in Europe.

She then moved agency-side where she took on Director roles before taking the leap to run her own marketing agency and ultimately starting Campaign Del Mar where Mia shares her strategic take on marketing.

Emily Lambourne

Digital Strategist and Campaign Del Mar Mentor 

Emily implements the Campaign Del Mar marketing strategy as our Digital Strategist on a daily basis.

Her journey into the wide world of marketing began with a decision to study a Bachelor of Marketing at the University of Newcastle. And the rest is history!

Emily is the personification of a modern marketer:

She writes, she designs, she's tech-savvy and she loves marketing funnels.

There’s nothing she can’t do.

As featured in:

Meet your Strategists

Mia Fileman

Campaign Del Mar Founder, Global Marketing Strategist and the ‘REAL’ Emily in Paris

Mia is a highly acclaimed Marketing Strategist with 20+ years of experience within the marketing industry.

Her strategies have shaped recognisable marketing campaigns for iconic global brands such as L’Oreal, BIC and Kraft here in Australia and in Europe.

She then moved agency-side where she took on Director roles before taking the leap to run her own marketing agency and ultimately starting Campaign Del Mar where Mia shares her strategic take on marketing.

Emily Lambourne

Digital Strategist and Campaign Del Mar Mentor 

Emily implements the Campaign Del Mar marketing strategy as our Digital Strategist on a daily basis.

Her journey into the wide world of marketing began with a decision to study a Bachelor of Marketing at the University of Newcastle. And the rest is history!

Emily is the personification of a modern marketer:

She writes, she designs, she's tech-savvy and she loves marketing funnels.

There’s nothing she can’t do.

As featured in:

How can Marketing Foundations help you think like a strategic marketer?

 

With the perfect blend of upskilling, accountability, expert support and community.

8 modules with bite-sized video lessons

Immerse yourself in each week’s content and grow your marketing foundations week on week. Access all material via our online dashboard for easy on-the-go learning.

5 x workbooks and 5 x custom worksheets

Download the practical resources that guide you through each week’s content so you understand how to apply the learnings to your situation.

8 x 60-90min LIVE study group sessions

Let’s recap the weekly learnings together. These sessions are your opportunity to ask questions, troubleshoot, collaborate and take specific action in your business. Each session is shaped by you.

Access to student-only online community

This is the place to build relationships with your Marketing Foundations cohort and ask any questions that can come up outside of the weekly LIVE sessions. It’s where collaborations flourish, lifelong connections are made and pennies drop.

BONUS:

Strategy session with Mia (45 minutes)

Start strong with a 1-on-1 session with an award winning Marketing Strategist to set you on the right path.

2 x Guest expert sessions

To help us dive deeper into complementary strategies that can take your marketing journey even further.

Guest strategist line up

Katie Emslie
Lead Creator of You By Katie

Designer, photographer and all round creative genius, Katie will show you how to bring your brand to life visually (and she loves Canva). Katie will walk you through everything you need in your Brand Suite to create on brand social media posts in minutes.

Michelle Sokolich
Creative Director of Show & Tell Video

If content is kind than video is the master of the universe. Learn essential video marketing skills without needing to dance, point or lip sync. Michelle is a video specialist for "grown ups" and she will show you how to build confidence on camera, edit your videos in minutes and share her top tips for creating killer videos.

How can Marketing Foundations help you think like a strategic marketer?

 

With the perfect blend of upskilling, accountability, expert support and community.

 

8 modules with bite-sized video lessons

Immerse yourself in each week’s content and grow your marketing foundations week on week. Access all material via our online dashboard for easy on-the-go learning.

5 x workbooks and 5 x custom worksheets

Download the practical resources that guide you through each week’s content so you understand how to apply the learnings to your situation.

8 x 60-90min LIVE study group sessions

Let’s recap the weekly learnings together. These sessions are your opportunity to ask questions, troubleshoot, collaborate and take specific action in your business. Each session is shaped by you.

Access to student-only online community

This is the place to build relationships with your Marketing Foundations cohort and ask any questions that can come up outside of the weekly LIVE sessions. It’s where collaborations flourish, lifelong connections are made and pennies drop.

BONUS:

2 x Guest expert sessions

To help us dive deeper into complementary strategies that can take your marketing journey even further.

Let's hear from past students

Emma Stringfellow

As we’re in the rebranding process, Marketing Foundations could not have come at a better time. It has set us up for success, and it's given us so much knowledge, not just for now, but for the coming months and years. It's just going to make the biggest difference for our business as we’re set up with some really good foundations.

Abbie Sceresini

I recently completed the Marketing Foundations course and I have learnt so many new tips and tricks that I could start implementing right away! As a marketer, this course was fantastic for upskilling and expanding my marketing mind. Plus, the girls are just so damn knowledgeable! Thank you Mia and Emily!

Katie Tymms

Thank you for your authentic, honest and real marketing expertise. You're so very good at what you do, and the program really is full of the essentials. 

This is not a buy-for-later program

We want you to take action now

Where other online programs…

  • Draw you in with quick wins and magic formulas
  • Feel mass-produced and you’re lucky if your question gets even mentioned in the Q&A session
  • Teach individual tactics and channels for the win
  • Leave you to your own devices as soon as you click ‘Buy now’
  • Teach cookie-cutter advice
ENROL NOW

Marketing Foundations…

  • Shifts your thinking long-term so you never have to consider magic formulas again
  • Is capped at 20 students as the perfect number to network and get a real look in
  • Demystifies the bigger picture so you can confidently pick and choose where and how you need to show up
  • Is with you from enrolment to graduation day. We meet live every week to check in, give individual guidance and celebrate your progress
  • Covers the essentials so you can move on from a cookie-cutter marketing approach because you now have the strategies to guide you
ENROL NOW

Marketing Foundations is your perfect-fit program if you are...

A small business owner ready to step up from sporadic marketer to strategic marketer

An in-house marketer who should know what they’re doing, but feels let down by the costly and lengthy uni degree.

About to launch a business and want to approach your marketing strategically right from the start.

Do we see you nodding as you go along?

Then this is your personal invite to step up and…

  • Become the strategic marketer you wish you were today
  • Grow your marketing confidence and say goodbye to overwhelm
  • Lay the strategic foundations that will shift your business for good
  • Write your own marketing agenda and stop listening to cookie-cutter advice (that never worked in the first place)

The one thing between you and your crystal-clear future self?

Your call to join an intimate group of 20 fellow big thinkers all working towards the same goal.

Smarter, more intentional marketing from a space of clarity, not confusion.

Monthly payment plan

3 payments of $650

$1950 total

  • 8 x 60-90min LIVE study group sessions
  • 8 modules with bite-sized video lessons
  • Workbooks and worksheets
  • Student-only online community
  • Expert advice tailored to your situation
  • Convenient online learning dashboard
  • BONUS: 2 x Guest expert sessions
ENROL NOW

Bundle with Campaign Classroom

6 payments of $700

$4200 total price

  • Enrol in Marketing Foundations and Campaign Classroom and save $840
  • Foundations starts July 4, 2022, and Campaign Classroom starts September 5, 2022
  • SAVE $840
ENROL NOW

Are you left with unanswered questions?

We’ve got the answers.

Ready to call the strategic shots in your marketing?

BOOK A CALL WITH MIA

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