After this week you will have a solid value proposition and rock-solid positioning so you can confidently tell your perfect-fit customer why they should choose you.

After this week you’ll have the tools and techniques to gather valuable insights on your perfect-fit customers on a shoestring budget so you can start creating messaging that draws them in because it hits the sweet spot.

After this week you’ll have a clear understanding of the customer journey and how to map the journey for your brand so every interaction your audience has with you is memorable and grows brand affinity.

After this week you’ll have firm marketing objectives, a solid plan and a water-tight budget to work towards so you can nail the creative brief when outsourcing or collaborating with others as your business grows.

After this week SEO will no longer feel scary and overwhelming and you’ll understand the anatomy of a high-performing landing and sales page so you know what it takes to confidently grow your business and promote your offers.

After this week you’ll be able to configure CRMs and web forms so that you can create and send email sequences that bring in repeat business.

After this week you’ll have the clarity to create a lead magnet that grows your email list and attracts the right people ready to buy from your brand.

After this week you’ll have the strategies and techniques to create content that drives action, establishes your brand as the go-to in your niche and grows affinity with your brand.

Everything. 

When creating Marketing Foundations, we looked around and couldn't find any online programs that were even similar. Most programs focused on specific channels (e,g social media) or tactics (e.g. video marketing).

Many online programs have hundreds if not students at one time, so there is no scope for tailored feedback and personalised advice. They are also "evergreen", meaning you can start and join whenever.

Marketing Foundations is a small group program with weekly live sessions, and we start together and finish together because #accountabilty.

Nope, shocking right? There is much more to your marketing than social media and more than enough people offer online programs focused on social channels.

Campaign Classroom is an advanced program for those founders who already have their marketing foundations covered. If you are already clear on your target audience personas, have a brand style guide, a website you're proud of and are regularly using email marketing you are probably ready to start running integrated marketing campaigns. Head to Campaign Classroom.

Sessions are 60-90 minutes depending on the week, and delivered via Zoom. The sessions are recorded and added to your program dashboard, so you can watch them at a time that suits you.

When you enrol in Marketing Foundations, you’ll get access to our exclusive online community where you can have all your questions answered and receive tailored support from the Campaign Del Mar team. You can also connect with other students participating in this program. At three particular stages throughout the program, you will be given an opportunity to send us your work for feedback by a Campaign Del Mar strategist. Also, you will be paired with an accountability buddy and  there is tech support 8.30am-12.30pm, Monday to Friday.

To ensure you have enough time to learn and implement your learnings through relevant tasks, aim to set aside 3-6 hours per week depending on your level of marketing experience. Remember: the work you complete during this program is time spent on your brand's strategic marketing.

Unfortunately, given it’s not possible to ‘return’ digital products like class materials or learnings, we are unable to offer refunds. However, we understand things happen in life, so if extenuating circumstances mean you cannot complete the program now, let’s chat about whether we can transfer you to the next cohort.