Learn how to create smarter marketing campaigns

Waitlist open for 2022

From big idea to execution in 10 weeks. Create, plan and learn to implement a marketing campaign that is just right for your business.

On the fence? Book in a discovery call with Mia.

Book a discovery call
Join waitlist

Learn how to create smarter marketing campaigns

 

Waitlist open for 2022.

From idea to execution in 10 weeks. Learn to create, plan and implement a marketing campaign that is just right for your business.

JOIN WAITLIST

On the fence? Book in a discovery call with Mia.

Book a discovery call

Over 10 weeks, you will learn how to create a marketing campaign that's ready to launch.

 

Weekly, live small group sessions led by Mia


On-demand video lessons


Online course dashboard and smartphone app for flexible learning


Custom worksheets and editable templates


7 x class workbooks to download


Bonus sessions with guest strategists


60-minute strategy session with Mia and tailored 1-on-1 support throughout the program

 
Waitlist open for March 2022

 

JOIN WAITLIST

Build your brand by creating a powerful marketing campaign for your small business.

 

Participants have used this program to:

Create a successful launch campaign for new programs, courses, memberships and offers.

Launch a brand awareness campaign to build an audience and capture attention.

Design a lead generation campaign that drives quality leads. 

Launch a referral marketing program that drives conversions.

Learn by doing

Nobody can grow muscles by watching other people exercise. This 6-week program is a hands-on, action orientated approach to campaign marketing that you will master through application.

Learn from doers

Campaign Classroom is taught by an expert marketer alongside her suite of guest strategists. Not only have they all spent decades running campaigns, but they still apply their marketing methods every day.

Learn with others

Everything is better when shared. Solve challenges through peer discussion and make valuable new business connections during live, weekly Classroom sessions with just a handful of Classroom participants.

Classroom Outline

Here's what we will cover during the 10 week Campaign Classroom

Learn how to run marketing campaigns that cut through the noise.

Over 6 weeks, widely published Creative Strategist Mia Fileman will teach you the A to Z of creating, planning and implementing your own integrated marketing campaign.

Enrolments open for Feb 2021

Meet your strategist

Mia Fileman

Mia is a career marketer who has spent over two decades running marketing campaigns on behalf of business and government. Mia spent 10 years in Brand Management roles for global companies L’Oreal, BIC, Kraft, among others before moving to creative agency land as a Director.

Before Campaign Del Mar, Mia ran her own marketing agency for seven years across three states, creating and implementing campaigns for her small business clients.

Mia will be guiding you through every step of this program. Enjoy weekly virtual Classroom sessions and tailored support.

Guest strategist line up

Lauren Pickering

Chief Marketing Officer

Having held senior marketing roles for brands such as cosmetics powerhouse Maybelline, as well as global icon Barbie, Lauren’s experience in marketing to females across the Asia Pacific region, is second-to-none.

Odette Barry 

Publicist and PR mentor

Odette is a strategic storyteller with a passion for helping businesses share their own stories. What Odette enjoys most, is sharing what she has learned throughout her career with small business owners so that they can pitch their own story to media outlets.

Julia Dolgodvorova 

Pinterest Australia NZ

As Pinterest’s Sales Lead, Julia designs strategies that help small and medium-sized businesses find success on Pinterest. She's passionate about female entrepreneurs, and in her free time, mentor’s start-ups in the tech space.

Is it right
for me?

 

The Campaign Classroom is for switched-on business owners who are ready to go beyond the basics and take their marketing to the next level.

The program is best suited to you if:

✔️You have your marketing foundations covered: a brand identity and style guide, a great website, active social media accounts and professional photography.

If you need help with laying the right marketing foundations check out the Refine package as part of our Power Up sessions

✔️You are a few years into business or have studied business, comms or marketing.

✔️You have something almost ready to share, launch or sell. 

 

Interested in the program but not sure if it's right for you?

Book a complimentary virtual chat with Mia.

 

BOOK A DISCOVERY CALL

Meet your strategist

Mia Fileman

Mia is a career marketer who has spent over two decades running purposeful marketing campaigns on behalf of business and government. Mia spent half that time in Brand Management roles for global companies L’Oreal, Bic, Kraft, among others before moving to creative agency land as a Director.

Before Idiello, Mia ran her own marketing agency for seven years across three states, creating and implementing campaigns for her small business clients.

Mia will be guiding you through every step of this Masterclass. Enjoy weekly virtual classroom sessions and tailored 1-on-1 support.

Book in a discovery call with Mia

Mad Men showed us that great marketing should start with a big idea. 

The golden era of advertising saw the birth of campaigns like 'Think Small' by Volkswagen and 'Got Milk?'. Ads that are forever imprinted in our psyches, driven by one big idea.

A big idea doesn't mean a big budget or even a big campaign. It's not the size that matters, but the power of the underlying idea. Every successful marketing campaign is built on a big idea.

The campaigns of the Mad Men era were not only clever and creative, they were seamless. It was the combination of language and design, of every brand interaction meeting this "big idea" that made them memorable.

When you create seamless experiences, where every element of your brand is working in harmony, there is a multiplier effect. And that's the beauty of marketing campaigns.

CREATE YOUR OWN CAMPAIGN

Steph from MontiiCo on the Campaign Classroom experience.

 

I did the Campaign Classroom and it completely changed the way we market our business. Mia took the time to genuinely get to know our business and our ideal customer then taught us how to create cohesive marketing campaigns to get maximum bang for our marketing buck! She held our hand through our first campaign and gave us buckets of ideas to keep us busy after the course.

The content is interesting and relevant, demystifying marketing concepts and making them achievable on even for the smallest of budgets.

- Steph, MontiiCo

I really found a community at Campaign Del Mar, an ecosystem that I could engross my inner marketing nerd in and come out feeling accomplished. Their campaign marketing course was definitely an eye-opener- the value was unreal! Loved learning and implementing an integrated approach to marketing that I now use within all of my campaigns! The course may say 6 weeks...but it's jam-packed if you're willing to engage within the groups and guest experiences. Definitely would recommend it!

- Nataleigh, The Virtual Fairy Godmother

I just completed my first campaign with Campaign Del Mar and WOW I am so impressed!
I knew these wonderful ladies knew their stuff, but I didn't know just how much value they would put into their campaigns. The live classrooms were nothing like I had experienced in any other training before, and the face-to-face discussions we were able to have in these classroom sessions meant everything was clear, and we could get real-time feedback for our campaign.
Mia was an incredible teacher, and I can't wait to do my next campaign!

- Chelsea, Blossom Media

Frequently asked questions

Products:

Campaign Classroom
Sessions With Mia
Email Marketing Workshop

Helpful links:

About
Blog
FAQs

Media:

Media Hub
Gurus Campaign

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